Stay Alert, Control the Virus, Save Lives: dissecting the new UK Coronavirus messaging

After watching the UK Prime Minister’s address, here’s my analysis of the new three-point messaging and my recommendations on what you should be saying to employees this week

Just finished watching the UK Prime Minister, Boris Johnson address the nation tonight in what appeared to be a prerecorded address. Since I said on LinkedIn that I felt a blog post coming on, here it is…

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Finding the internal communications rainmakers

Every organisation has internal communications “rainmakers”. These are the magical unicorn employees who just seem to know everything and everyone. Here are 5 ways you can work out who they are and how you can persuade them to spread their magic dust over your messages.

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PR, Marketing & Communications: Boom-time extravagance? Or survival essential?

When things get difficult in business, owners usually look for ways to cut costs. PR, Marketing and Comms might appear to be likely candidates for the chop, but I think cost-slashers should start elsewhere if they value business survival.

When things get difficult for businesses and income takes a nose-dive, business owners usually look for ways to cut costs. They will often start with the fixed-cost overheads in head office.

PR, Marketing and Communications (especially Internal Communications) are sometimes seen as non-essentials that can be dispensed with in an emergency or financial squeeze. You will not be surprised to learn that as someone who works in this field I have an interest in proving to you that cost-cutters should look elsewhere if they value the survival of their business.

So if you are a CEO or business owner, here is why I think you should hold onto these functions and why I think your ability to ride out the storm depends on it:

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Coronavirus Tips for Internal Communicators

With staff, businesses, consumers and clients anxious about the novel coronavirus (COVID-19), it’s a busy time for communicators around the world.

Here are a few tips and ideas about how to get your internal communications right. These are tailored specifically to COVID-19, but you’ll find the general principles here useful for most crisis communication situations.

With staff, businesses, consumers and clients anxious about the novel Coronavirus (COVID-19), it’s a busy time for Internal and External Communications teams around the world.

Not only do we need to stay abreast of the latest developments and follow the various news outlets closely, we must also absorb a large amount of sometimes conflicting information from different governments and consider the impact of any new laws or temporary restrictions on the businesses and regions we support.

Here are 8 tips, to help business leaders and communicators.

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Superhero change communications

…or how to humanise change communications & improve accountability

If you’re a Programme Director or Change Lead working on a change programme or project in a large company, it’s often tempting to have all project communication sent out by the most senior person in the organisation. Continue reading “Superhero change communications”