I’ve often eliminated comms activities by asking the question “What would happen if we didn’t do that or communicate that?”. In change comms I think you’d be surprised how often the answer is “not much” or “nothing at all”.
My thoughts on modern employee communication…
I’ve never been a fan of employee newsletters. I think they are sometimes just communication for the sake of communication.
I studied UX design back in 2016 and my focus on comms in recent years has been about minimising overwhelm for staff and looking closely at the user experience of the Comms we push out or that employees consume.
And so I’ve often eliminated comms activities by asking the question “What would happen if we didn’t do that or communicate that?”
In change comms I think you’d be surprised how often the answer is “not much” or “nothing at all”.
I think our job as communicators of change is to make the complex feel easy and pumping out loads of push-comms on a topic tends to do the opposite. But it’s vital that anxious employees can find information if they want it.
I like to publish non urgent news on the intranet —as it happens— and then, as needed, send around an email pointing to recent intranet stories which has the dual effect of encouraging people to make good use of the intranet where invariably they’ll stumble across other things I want them to see or be aware of.
If I can help you reduce the overwhelm in your organisation and set your employees free to do their best work, then please get in touch with me.