Perspective in Communications

As a a communicator, I am fascinated by information flows in the world today.

I’ve always been interested in sensemaking; understanding how different people make sense of what we do and say, based on their own life experiences, upbringing, social standing, wealth or health.

One theme that keeps coming up for me is that of “PERSPECTIVE”.  

After a 2-3 years of working in isolation due to the pandemic, and in my case, a little longer as I’ve been working remotely and across international borders since pre-pandemic days, I realised that what we lack these days in communications can be perspective, especially when audiences are remote.  They don’t benefit from company “vibe” that you get in an office or by sitting in the canteen at lunchtime. They might not even get out of the house much or spend much time in the city anymore.

By perspective I mean the ability to frame what we see/hear/understand in the context of what’s normal or what’s commonplace. Algorithms in social media feed us more of what we like (or more accurately, what keeps the ad revenues of the social media platforms healthy), but we lose perspective.

For example if you always click on funny videos, you’ll get fed more funny videos, and you might think all everyone does these days is make and share funny videos. But if you could actually see every single post or comment that every one of your contacts posted for the next hour, you’d find it’s not all funny videos. Likewise, if you walked down the street, you’d find lots of people neither watching nor posting videos at all!

For internal comms, remote staff are going to be very dependent on the communication we send them.

Have you thought about the impact of perspective in communications? How can we help staff in organisations maintain perspective and avoid getting a distorted view of reality?

When you don’t know…. communicate uncertainty

If you don’t say something, then people will start to fill in the gaps themselves. Stay in control of your story by learning to communicate uncertainty when there’s nothing to say yet.

Continue reading “When you don’t know…. communicate uncertainty”

Finding the internal communications rainmakers

Every organisation has internal communications “rainmakers”. These are the magical unicorn employees who just seem to know everything and everyone. Here are 5 ways you can work out who they are and how you can persuade them to spread their magic dust over your messages.

Continue reading “Finding the internal communications rainmakers”

Superhero change communications

…or how to humanise change communications & improve accountability

If you’re a Programme Director or Change Lead working on a change programme or project in a large company, it’s often tempting to have all project communication sent out by the most senior person in the organisation. Continue reading “Superhero change communications”

Working under the radar? Or herding cats? Life as an Internal Communicator inside and outside of Group IC

I’ve worked in Internal Communications in many companies on both sides of the divide; both inside and outside the central Group Internal Communications function.

Despite us all being professionals with similar training and approach, I’m always amazed at how difficult it can sometimes feel when you are a communicator embedded in the business and you need to work with people in the central Group Internal Comms function. I’m sure many interims or change communications people will relate to the need to work “under-the-radar” at times. Continue reading “Working under the radar? Or herding cats? Life as an Internal Communicator inside and outside of Group IC”