When things get difficult in business, owners usually look for ways to cut costs. PR, Marketing and Comms might appear to be likely candidates for the chop, but I think cost-slashers should start elsewhere if they value business survival.
When things get difficult for businesses and income takes a nose-dive, business owners usually look for ways to cut costs. They will often start with the fixed-cost overheads in head office.
PR, Marketing and Communications (especially Internal Communications) are sometimes seen as non-essentials that can be dispensed with in an emergency or financial squeeze. You will not be surprised to learn that as someone who works in this field I have an interest in proving to you that cost-cutters should look elsewhere if they value the survival of their business.
So if you are a CEO or business owner, here is why I think you should hold onto these functions and why I think your ability to ride out the storm depends on it:
Continue reading “PR, Marketing & Communications: Boom-time extravagance? Or survival essential?”