When things get difficult in business, owners usually look for ways to cut costs. PR, Marketing and Comms might appear to be likely candidates for the chop, but I think cost-slashers should start elsewhere if they value business survival.
When things get difficult for businesses and income takes a nose-dive, business owners usually look for ways to cut costs. They will often start with the fixed-cost overheads in head office.
PR, Marketing and Communications (especially Internal Communications) are sometimes seen as non-essentials that can be dispensed with in an emergency or financial squeeze. You will not be surprised to learn that as someone who works in this field I have an interest in proving to you that cost-cutters should look elsewhere if they value the survival of their business.
So if you are a CEO or business owner, here is why I think you should hold onto these functions and why I think your ability to ride out the storm depends on it:
Continue reading “PR, Marketing & Communications: Boom-time extravagance? Or survival essential?”
With staff, businesses, consumers and clients anxious about the novel coronavirus (COVID-19), it’s a busy time for communicators around the world.
Here are a few tips and ideas about how to get your internal communications right. These are tailored specifically to COVID-19, but you’ll find the general principles here useful for most crisis communication situations.
With staff, businesses, consumers and clients anxious about the novel Coronavirus (COVID-19), it’s a busy time for Internal and External Communications teams around the world.
Not only do we need to stay abreast of the latest developments and follow the various news outlets closely, we must also absorb a large amount of sometimes conflicting information from different governments and consider the impact of any new laws or temporary restrictions on the businesses and regions we support.
Here are 8 tips, to help business leaders and communicators.
Continue reading “Coronavirus Tips for Internal Communicators”